Core idea:
Programmes persist not because they work best, but because they are explainable, measurable, and repeatable.
Key arguments to cover:
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Visibility vs capability
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Why measurable activity wins over invisible learning
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How templates and metrics institutionalise themselves
Suggested structure:
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The governance challenge policymakers face
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Why visible metrics dominate
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How intervention models become entrenched
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What an honest definition of success would look like
CTA:
Impact depends on whether effort is applied at the real constraint.

