Why Startup Programmes Fail When They Treat Adults Like Students

Core idea:
Most entrepreneurship programmes are designed like classrooms — but founders learn like practitioners, not students.

Key arguments to cover:

  • Why lectures and canvases don’t build entrepreneurial muscle

  • Adult learning theory and its implications for programme design

  • The importance of immediate application and feedback

  • Why experiential learning builds instinct, not just knowledge

Suggested structure:

  • How most founder education is structured today

  • What adult learners actually need to change behaviour

  • The limits of knowledge transfer without practice

  • Designing learning environments that create muscle memory

CTA:
If founders leave knowing more but acting the same, the programme failed.