Core idea:
Most entrepreneurship programmes are designed like classrooms — but founders learn like practitioners, not students.
Key arguments to cover:
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Why lectures and canvases don’t build entrepreneurial muscle
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Adult learning theory and its implications for programme design
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The importance of immediate application and feedback
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Why experiential learning builds instinct, not just knowledge
Suggested structure:
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How most founder education is structured today
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What adult learners actually need to change behaviour
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The limits of knowledge transfer without practice
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Designing learning environments that create muscle memory
CTA:
If founders leave knowing more but acting the same, the programme failed.

